Privacy Policy

Last Updated: September 15, 2026

Anvil Industries, LLC, doing business as Anvil Armory (“Anvil Armory,” “Anvil,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains what personal information we may collect, how we use it, when we may share it, and the choices available to you.

This Privacy Policy applies to information collected through anvilarmory.com and, where applicable, through our related interactions with customers, including purchases, transfers, communications, and in-person transactions.

Information We Collect

We collect information that is reasonably necessary to operate our business, provide products and services, process orders and transfers, communicate with customers, maintain website security, and comply with applicable law.

Depending on how you interact with us, the information we may collect includes:

• Contact information, such as your name, email address, telephone number, and mailing or shipping address.
• Order information, such as products purchased, order details, shipping information, order notes, and information about a receiving Federal Firearms Licensee (FFL) selected for a transfer.
• Payment-related information, such as payment status, transaction identifiers, transaction amounts, card type, and limited card information such as the last four digits of a payment card.
• Account information, if you create an account, such as your email address, password credentials, saved addresses, and order history.
• Communications, such as information you provide when contacting us by email, telephone, contact forms, or other means.
• Website and technical information, such as IP address, browser or device information, pages visited, timestamps, referring information, and other information generated through normal operation and security monitoring of our website.
• FFL and transfer information, including information necessary to facilitate lawful firearm transfers between customers, manufacturers, distributors, and receiving FFL dealers.
• Information required by law, including information we are required to collect or maintain in connection with firearms transactions and other legal or regulatory obligations.

We do not intentionally collect more personal information than reasonably necessary for these purposes.

How We Use Information

We may use personal information to:

• Process and fulfill orders.
• Process payments and refunds.
• Arrange firearm transfers and shipments.
• Verify or communicate with receiving FFL dealers.
• Communicate with customers about orders, transfers, shipping, and customer service matters.
• Respond to questions and requests.
• Maintain customer accounts and order histories.
• Operate, maintain, and improve our website and services.
• Detect, prevent, and investigate fraud, abuse, unauthorized access, and other security issues.
• Maintain business, tax, accounting, and other required records.
• Comply with federal, state, and local laws, regulations, legal processes, and firearms-related recordkeeping requirements.
• Protect the rights, property, and safety of Anvil Armory, our customers, and others.

We do not use information collected through firearms transactions for unrelated marketing purposes.

Payment Information

Payments made through our website are processed through third-party payment-processing providers.

When you enter payment card information during checkout, the sensitive payment information is securely transmitted to our payment processor, Authorize.net, for authorization and processing. Anvil Armory does not receive or retain full payment card numbers or card security codes (CVV) through our website.

We may receive or retain limited payment-related information associated with a transaction, such as the card type, the last four digits of a payment card, transaction identifiers, payment status, and transaction amount.

Our payment-processing and merchant-service providers may maintain payment and transaction records in accordance with their own policies and legal obligations.

Firearms and Regulatory Records

As a federally licensed firearms business, Anvil Armory is required to collect and maintain certain records relating to firearms transactions and transfers.

Some firearms transaction records are created and maintained in connection with in-person transfers and may include information such as name, address, date of birth, place of birth, government identification information, firearm information, and information associated with required background checks.

Where required by law, these records may be provided to or made available to government authorities and may be retained for periods required by applicable law.

Certain firearms records cannot be deleted simply at a customer’s request because federal law requires licensed firearms businesses to retain required records. Current ATF regulations require applicable firearms transaction records, including ATF Forms 4473 and required acquisition and disposition records, to be retained until the business or licensed activity is discontinued.

Information We Share

We do not sell, rent, trade, or license your personal information.

We may share information when reasonably necessary to operate our business, fulfill a transaction, provide a requested service, or comply with law. Depending on the circumstances, recipients may include:

• Payment processors and financial service providers that process or settle payments.
• Website hosting, security, and technology providers that help us operate and secure our website.
• FFL and firearm-transfer service providers that assist with locating or communicating with receiving dealers and facilitating lawful transfers.
• Manufacturers, distributors, or other suppliers when necessary to fulfill an order or arrange shipment.
• Shipping and delivery carriers when necessary to deliver products.
• Receiving FFL dealers when necessary to complete a lawful firearm transfer.
• Government agencies and law enforcement authorities when required or permitted by applicable law.
• Professional advisors, service providers, or other parties when reasonably necessary to protect our business, enforce our agreements, investigate suspected wrongdoing, or comply with legal obligations.

We limit information shared with service providers to information reasonably necessary for the applicable business or legal purpose.

FFL Dealer Information

When a firearm transfer requires shipment to a receiving FFL dealer, we may collect information necessary to identify and communicate with that dealer and to complete the transfer.

We may also receive or maintain copies of FFL documentation provided by dealers when necessary to verify their license status or comply with applicable firearms laws and regulations.

FFL documentation provided by dealers generally concerns business licensing information rather than consumer personal information.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to provide basic website functionality, maintain shopping-cart and session information, remember certain preferences, support age-verification features, and maintain website security.

We may also use technologies that record limited information about how visitors arrive at our website, such as referring information or campaign parameters, for our own operational and reporting purposes.

Our website does not currently use third-party advertising or retargeting cookies.

Cookies may also be used by WordPress and related website functionality when visitors log in, maintain an account, comment, or otherwise use features that require cookies.

You can control or disable cookies through your web browser. Some website functionality, including portions of the shopping and checkout process, may not function properly if necessary cookies are disabled.

Age Verification

Certain portions of our website may require confirmation that a visitor meets a specified minimum age before access is provided.

Our age-verification functionality may record confirmation in a browser cookie. It does not require visitors to provide or upload a date of birth merely to pass the website’s age gate.

Age verification performed on the website does not replace any age, identification, background-check, or other requirements that may apply to a firearm or ammunition transaction.

Website Security and Spam Prevention

We use reasonable technical and administrative measures intended to protect our website and information against unauthorized access, misuse, or other security threats.

Security and spam-prevention services may process information such as IP addresses, device information, browser information, or other technical and behavioral signals when necessary to protect our website.

Our hosting and security providers may also maintain server or security logs containing information such as IP addresses, user-agent information, request times, and pages requested.

Third-Party Services and Embedded Content

Our website may use third-party services to provide specific functionality, such as payment processing, dealer lookup, mapping, security, shipping, or other website features.

When you use a feature that relies on a third-party service, that provider may receive information necessary to provide the requested functionality. Third-party providers may process information according to their own privacy policies and terms.

Our website may also contain links to third-party websites. We are not responsible for the privacy practices, security, or content of websites that we do not operate.

Information Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Complete transactions and provide requested services.
• Maintain business, tax, accounting, and customer-service records.
• Resolve disputes and enforce agreements.
• Prevent fraud and maintain security.
• Comply with legal and regulatory obligations.

Certain firearms records and other records may be subject to mandatory retention requirements and therefore cannot be deleted simply at a customer’s request.

When information is no longer reasonably necessary and is not subject to a legal or regulatory retention requirement, we may delete, destroy, or anonymize it in accordance with our business practices.

Your Privacy Rights

We provide reasonable access to, correction of, and deletion of personal information to customers nationwide, regardless of whether a particular state or jurisdiction requires us to provide those rights.

You may contact us to:

• Request access to personal information we maintain about you.
• Request correction of inaccurate information.
• Request deletion of personal information that we are permitted to delete.
• Ask questions about how we collect or use your information.

Some information cannot be deleted because we are required to retain it by law, because it is necessary to complete an ongoing transaction, because it is necessary to resolve a dispute, or for other legitimate business, security, or legal purposes.

We may need to verify your identity before completing a privacy request.

We generally respond to valid privacy requests within 45 days, although additional time may be required when reasonably necessary due to the nature or complexity of the request.

Children’s Privacy

Our website and services are not directed toward children. We do not knowingly collect personal information from children in violation of applicable law.

Data Security

We take reasonable measures appropriate to the nature of the information we maintain to protect personal information against unauthorized access, use, alteration, or disclosure.

No method of transmitting or storing information is completely secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, legal requirements, or privacy practices.

When we make changes, we will update the Last Updated date at the beginning of this Privacy Policy. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a request concerning your personal information, please contact us:

Anvil Industries, LLC dba Anvil Armory
1529 E Sea Ave. A
Independence, MO 64050
Email: contact@anvilarmory.com
Phone: (417) 440-0889